Welcome to the Social and Inbound Marketing Blog

Welcome to the new blog I've set up for my Social Media Marketing course (MKT392) at Canisius College.  I plan to use this blog to post content for students in the course (and frankly anyone else interested interested in this topic.)  While the name of the course is Social Media Marketing, the course has evolved in recent months to include the growing area of Inbound Marketing which is a combination of Social Media Marketing, Content Marketing and Search Engine Marketing.  These three approachs to marketing represent a paradigm shift in the way that marketers are connecting, engaging and forming relationships with buyers.  I have two basic motivations for creating this blog:

1. Sharing information about Social and Inbound Marketing that others will find helpful.
2. Enhance my own understanding and skills related to using blogs as a tool for engaging others.

As time goes on, I hope that readers will feel free to comment on the information they find here and feel free to share their own ideas and observations on topics related to these new trends in the marketing field.