A Helpful Google+ Tutorial for Beginners

While I have had a Google+ account since the beginning, I'll admit I haven't really used it much and have just recently started to explore the features and functionality of this site.  The more I learn, the more I like it.  While there are some obvious similarities with Facebook, I found that I struggled initially to figure out how to use even some of the basic features of Google+.  Now that the site has been around for awhile, newbs like me can benefit from all the helpful tutorials and guides that have been created by helpful experts.
Anson Alexander created a nice Google+ Tutorial for Beginners that does a good job of covering some of the basic things you need to know to get started on Google's social network service.  If you want to learn about more advanced features of Google+, there are a number of tutorials on YouTube that will help you get up to speed.  Check out Anson's other helpful videos on his website and his YouTube channel.  If you find a helpful Google+ video that you think does a good job of explaining things, feel free to share it by posting a link in the comments section below. 

Welcome to the Social and Inbound Marketing Blog

Welcome to the new blog I've set up for my Social Media Marketing course (MKT392) at Canisius College.  I plan to use this blog to post content for students in the course (and frankly anyone else interested interested in this topic.)  While the name of the course is Social Media Marketing, the course has evolved in recent months to include the growing area of Inbound Marketing which is a combination of Social Media Marketing, Content Marketing and Search Engine Marketing.  These three approachs to marketing represent a paradigm shift in the way that marketers are connecting, engaging and forming relationships with buyers.  I have two basic motivations for creating this blog:

1. Sharing information about Social and Inbound Marketing that others will find helpful.
2. Enhance my own understanding and skills related to using blogs as a tool for engaging others.

As time goes on, I hope that readers will feel free to comment on the information they find here and feel free to share their own ideas and observations on topics related to these new trends in the marketing field.